中欧体育

对于门头的设计，巧妙的运用符号延伸手法，将原本不允许遮挡采光的二楼，用选品团出海的“交通工具”-潜水艇造型轮廓展现在门头上，也巧妙地与店内的IP打卡区潜水艇装置做了里外呼应。

入口处两侧设计了不同的个性化IP装置，让消费者第一时间接触海外秀的“选品团队”成员，传播品牌象征价值。在互动合影的过程中，增强品牌和消费者之间的信任度。

As for the design of the door head, the symbol extension method is cleverly used to show the submarine shape outline on the second floor, which is not allowed to block the lighting,

with the "vehicle" of the selection group to go to sea.It also cleverly echoes the submarine device in the IP punching area of the store inside and outside.

Different personalized IP devices are designed on both sides of the entrance, so that consumers can contact the members of the "selection team" of overseas show for the

first time and spread the symbolic value of the brand. In the process of interactive photo taking, enhance the trust between the brand and consumers.

在地面的分割上，利用灰色与白色的水磨石作为拼接材料，将入口区、产品展示区、收银功能区的空间进行了区分，明确区域价值属性。

在整个空间的设计当中，我们助力于品牌与消费者之间更直接高效的“交流”，提升品牌价值并不断地传播给消费者，加深消费体验的记忆。

In the segmentation of the ground, gray and white terrazzo are used as splicing materials to distinguish the space of the entrance area,

product display area and cashier function area,so as to clarify the value attribute of the area.

In the design of the whole space, we help the brand and consumers more direct and efficient "communication",

enhance the brand value and continuously spread to consumers, deepen the memory of consumption experience.

如今的年轻消费者对于手办盲盒的需求是日益显著的，对此设计师在收银区背后位置，设立了一面以盲盒展示为主视觉的背景墙，在传播品牌价值的同时，也满足了衍生品的连带销售。

Nowadays, young consumers have an increasingly significant demand for hand-made blind boxes. In this regard, the designer has set up a background wall behind the cashier area with the blind box display as the main visual,

which not only spreads the brand value, but also satisfies the collateral sales of derivatives.

在原始结构中，门店中心位的一根承重柱比较影响整个空间的舒适感及功能使用。为此我们在空间布局的时候，对柱子区域进行了着重的设计处理，索性便“将计就计”，就让它成为整个店内的视觉高位。

装置设计主要以品牌色为主，做到了品牌视觉的统一，将品牌色植入到消费者的心智。装置的场景内容围绕品牌故事，将其融入到消费旅程中，让消费者体验到和海外秀一起为宝宝选品的感受。

In the original structure, a load-bearing column in the center of the store affected the comfort and functional use of the whole space. For this reason, when we are in the space layout,

the column area was designed to deal with the emphasis, simply "counterplan", let it become the visual high position of the whole store.
The device design is mainly based on brand color, so as to achieve the unity of brand vision and implant brand color into the mind of consumers.

The scene content of thedevice revolves around the brand story, which is integrated into the consumption journey,

so that consumers can experience the feeling of choosing products for their babies together with overseas shows.

在布局商品陈列货架时，因考虑到母婴店商品种类多样，多功能且标准的货架组合使用，能够让商品分类更明确，清晰的导视道具能更方便消费者进行清晰的产品选购并加速决策购买。

In the layout of product display shelves, considering the variety of goods in maternal and child stores, multi-functional and standard shelf combination use, can make the classification of goods more clear,

clear guide props can be more convenient for consumers to clear product selection and accelerate the decision to buy.

对于门头的设计，巧妙的运用符号延伸手法，将原本不允许遮挡采光的二楼，

用选品团出海的“交通工具”-潜水艇造型轮廓展现在门头上，

也巧妙地与店内的IP打卡区潜水艇装置做了里外呼应。

入口处两侧设计了不同的个性化IP装置，

让消费者第一时间接触海外秀的“选品团队”成员，传播品牌象征价值。

在互动合影的过程中，增强品牌和消费者之间的信任度。

 

As for the design of the door head, the symbol extension method is cleverly used to show

the submarine shape outline on the second floor,which is not allowed to block the lighting,

 with the "vehicle" of the selection group to go to sea.It also cleverly echoes the submarine

device in the IP punching area of the store inside and outside.Different personalized IP

devices are designed on both sides of the entrance,so that consumers can contact the

members of the "selection team" of overseas show for thefirst time and spread the

symbolic value of the brand. In the process of interactive photo taking,

enhance the trust between the brand and consumers.