中欧体育

塑造Z世代青年的第三空间美业品牌

什么是百度不到的东西？是体验。打造一个好的空间就是打造一个好体验的开始。中欧体育 团队帮助梵猫品牌突破行业传统，塑造Z世代青年的第三空间美业品牌。

Shaping the third space beauty industry brand of generation Z youth.What can't Baidu do? Is experience. Creating a good space is the beginning of creating a good experience.

Barton team to help Bravo cat brand break through the industry tradition,shaping the Z generation of youth third space beauty industry brand.

动与静半遮半掩

团队运用适合的空间处理，通过对消费者“动与静”心理变化过程的理解，借助空间的物理隔离和切割手法，打破常规格局，重构空间。

让消费者在通过这部分过道空间时，能一点点卸下生活与工作的压力，脱离因外界而“动”的自己；以玩趣诙谐的方式，全身心浸入沉静式的空间和新世代spa的服务，享受没有冗杂烦恼的“静”。

半遮半掩的分割，让等候区和刚入店的消费者对内部空间更有想象力，对spa体验更加憧憬。

The team used appropriate spatial processing, through the understanding of consumers' psychological change process of "dynamic and static", with the help of physical isolation and cutting techniques of space,

breaking the conventional pattern and reconstructing the space.When letting consumer pass space of this part corridor, can a little bit unload the pressure of life and work, break away from because of outside and "move" oneself;

In a humorous way, immerse yourself in the quiet space and the new generation of SPA services, and enjoy the "quietness" without miscellaneous troubles.
The half-concealed division makes the waiting area and consumers who have just entered the store more imaginative about the interior space and more longing for the SPA experience.

沉浸式卸压的空间体验,光线柔和的空间帮助到店客人调整情绪，抚平996的压力；

IP装置的“互动”和“漫天繁星”的氛围共同营造梵猫的戏剧性和沉静魔力，增加年轻人的打卡体验，让枯燥的等待可以随心所欲玩起来。

Immersive pressure relief space experience, soft light space to help guests adjust their emotions, relieve 996 pressure;The "interaction" of IP device and the atmosphere of "starry sky"

together create the dramatic and quiet magic of Brahma Cat, increase the experience of young people to punch in, and make the boring waiting to play at will.

情绪走廊与自己对话

走廊的顶部把自然元素以现代手法植入空间。将镜面波浪板不锈钢倾斜弯曲挂在天花板上，融合了行业属性里“水“的波纹视觉感，围合成多层反射，光影绰绰。

黑暗的基调与顶部反射出来的水波纹光感，恰到好处地体现了“动与静”，走动间仿佛“水波”在流动，细看却又是静止的画面，整体营造出自然平和又趣味的氛围。

走廊顶部的戏剧性设计，能让客人忘却外界烦恼，得到身与心的舒适放松，打造出消费者沉浸式卸压的空间体验。

此外，为了减少空间的局促感，走廊的单侧墙使用了全体黑色镜面玻璃，消费者在经过梵猫的情绪走廊时，能够感受与真实的自己“对话”的过程。

The top of the corridor integrates natural elements into the space in a modern way. The mirror wavy stainless steel plate is tilted and bent on the ceiling, integrating the visual sense of "water" in the industry attribute,

surrounded by multi-layer reflection, and rich in light and shadow.The dark fundamental key and the light sense of water ripple reflected from the top reflect "moving and static" properly,

as if "water wave" is flowing between walking, looking at the picture is still, the whole creates a natural and peaceful and interesting atmosphere.

The dramatic design at the top of the corridor can make guests forget about external troubles, get comfortable and relaxed, and create an immersive space experience of pressure relief for consumers.

In addition, in order to reduce the sense of constraint in the space, all the black mirror glass is used on the single side wall of the corridor,

so that consumers can feel the process of "dialogue" with their real self when passing through the mood corridor of Vatican Cat.

房间的设计更强调舒适度、私密性和”去装饰化“。Spa间的顶面延续星空顶的设计，

让顾客在平躺做Spa的时候如同沉浸在浩瀚宇宙， 仿佛能伸手摘星，奇幻和平静的情绪交迭，产生奇妙的空间体验。 

中欧体育 团队将梵猫IP体现在空间中，希望带给消费者一种精神层面的陪伴。

让潮酷的梵猫，带给你不同以往的spa体验。希望在应对有限的空间，给予重压下的年轻人，一份感官丰富、趣味无限的品牌优质体验。

Spa rooms are designed with a greater emphasis on comfort, privacy and "de-decorating". The top of the Spa room continues the design of the star dome,
When customers lie flat in Spa, they feel as if they are immersed in the vast universe, as if they can reach for the stars. Fantasy and calm emotions overlap to produce wonderful space experience.
Barton team embodies van Cat IP in the space, hoping to bring consumers a spiritual level of companionship.
Let the cool Vatican cat bring you a different SPA experience. We hope that in dealing with the limited space, we can give the young people under pressure a sensory rich and interesting brand quality experience.Spa

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