中欧体育

IP赋能空间设计系统化品牌体验

IP enabled space designSystematic brand experience

在空间设计上，我们希望能让主要消费人群——宝妈们，在进店后感受到被爱意与温柔包围，进一步拉近消费者与品牌的距离。从IP形象出发，我们联想到牛奶的流体形态，以此延展出点线面之间富有节奏和韵律的形式架构，呈现出一种环绕呵护的场域感。这样的设计既放大了IP形象与生俱来的戏剧性，同时也使品牌呈现更加系统化、完整化，实现了从品牌名、品牌角色，到IP形象，再到空间的系统打造。

In terms of space design, we hope to make the main consumer groups -- Bao Ma, feel surrounded by love and gentleness after entering the store, and further narrow the distance between consumers and the brand.Starting from the IP image, we associate with the fluid form of milk, so as to extend the form structure with rhythm and rhythm between points, lines and surfaces, presenting a sense of field surrounding care.This design not only amplifies the inherent drama of IP image, but also makes the brand more systematic and complete, realizing the systematic creation of brand name, brand role, IP image and space.

色彩心理打造纯净守护空间

Color psychology to create a pure guardian space

在空间色彩的选择上，我们以色彩心理对应空间场景，延用了品牌色——绿色作为主色，绿色给人带来希望、生命、安全等价值联想，是能够让人感到宁静舒适的颜色，

是一种潜在的能量暗示，也象征着品牌对孕妈和新生命的一份纯净守护态度。

In the choice of space color, we use color psychology corresponding to the space scene, and extend the brand color -- green as the main color. Green brings people hope, life, safety and other value associations, and is a color that can make people feel quiet and comfortable.It is a potential energy hint and a symbol of the brand's pure guardian attitude towards pregnant mothers and new lives

整个空间一共分为两层：

一层以商品零售为主，将最亮眼的旋转楼梯作为整个空间的第一视觉中心，划定出明确的消费者体验路径，整个购买过程，随着“空间流动”而展开。楼梯下方，奶牛布克在空间中心“C位”出道，见证并陪伴新生命的成长。每个宝贝都是主角，来和布克一起站上舞台，开启美好人生！宝宝有妈妈守护，而宝妈们由布克来呵护。我们特意打造了专门提供宝妈产品的“私密”空间，漫步在有包裹感的空间里，安全感十足。同时，盛开的大型花装置，象征着女性的温柔与美丽，也是自我绽放的一种表达。此外，我们还设计了一处宝妈谈心空间，希望宝妈们走进这里，能够放下日常生活中的压力，感受到被理解、被照顾、被拥抱。

The whole space is divided into two levels:
The first floor is dominated by commodity retail. The brightest spiral staircase is taken as the first visual center of the whole space, delineating a clear consumer experience path, and the whole purchase process unfolds with the "spatial flow".At the bottom of the stairs, Booker the cow makes his debut in "position C" in the center of the space to witness and accompany the growth of the new life. Every baby is the protagonist, come on stage with Booker, open a wonderful life! Babies are protected by their mothers, and Booker takes care of their mothers.We have specially created a "private" space to provide Bao Ma products. Walking in the space with a sense of package will give you a sense of security. At the same time, the blooming large flower installation symbolizes the tenderness and beauty of women, and is also an expression of self-blooming.In addition, we also designed a space where mothers can talk to each other. We hope mothers can walk in here and let go of the pressure of daily life and feel understood, cared for and embraced.

二层分内外两个区域，外空间展示零售寝具服饰，内空间提供宝宝洗浴服务。洗浴空间的设计，不仅要美观，还要符合实际操作流程，这样才能提升门店的运营效率，更好地为门店经营赋能，因此我们大到功能布局，小到物件收纳，每一处的设计都经过了仔细的斟酌，希望尽可能保证每个宝宝在洗浴过程中都得到最贴心的呵护 。整个空间的设计，顾客都能够时刻感受到“布克”无处不在的关怀，享受富有温度感的服务体验，这也是中欧体育 团队和奶牛布克品牌共同的希望。

The second floor is divided into two areas: the outer space displays retail bedding and clothing, and the inner space

provides baby bathing services. The design of bathing space should not only be beautiful, but also conform to the actual operation process, so as to improve the operation efficiency of the store and better empower the store operation.Therefore, we have carefully considered the design of every place from the functional layout to the storage of objects, hoping to ensure that each baby gets the most intimate care in the bath process.Throughout the design of the space, customers can always feel the ubiquitous care of "Booker" and enjoy the warm service experience, which is the common hope of Barton team and Cow Booker brand.

懂美学，更懂生意

DO ONETHING BEST

 -

TEL:

#Copyright©Paton. All Rights Reserved.

关注中欧体育 公众号   最新动态早知道